Continue…9 Reasons to have a Website (Reason 2 – Affordable Advertisement!)

2 – Affordable Advertisement!

Once a business website is initially set up, it requires very little maintenance to maintain on a day-to-day basis.

Considering the power of a business website, the Return-On-Investment (RIO) is higher than other advertising channels in most cases.  affordable-advertisement

When compared to other advertising techniques, such as TV, Radio and Newspaper it is fairly inexpensive.  A website should be a sales tool, explaining products and services and generating leads from that information.

If you compare this to a salary of a person and the cost of sales collateral, it is a fraction of the cost.

This medium makes it an easy way to advertise without taking too much time away from the daily operations of the business.   This doesn’t mean you can neglect your website, a content strategy should be in place so that you are providing regular and consistent updates to your website so it doesn’t become stale.

You can change the information on your website whenever you want.  Have you ever been in the situation that your prices, your products or services or your address has changed, and your marketing material has become outdated over night?

With a web site, these problems are minimal and inexpensive.  Changes are usually easily implemented.

Business websites are also easy to setup and maintain. If you don’t have a website, leave us a comment and tell us how you are doing business.

 

Stay tune for Reason 3 – Greater Coverage!...

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