Rent or Own, Your Website…that is the million dollar question?

Rent or Own, Your Website…that is the million dollar question?

You’ve started a business and you’re looking for a way to build a website, but you don’t want to pay a lot of money for it, nor do you want to spend days trapped in some source code doing it all by yourself, right?

So, you searched and found some of the website builder tools available online, such as Wix, Squarespace, and Weebly, just to name a few, but there are so many alternatives out there.

Did you know with WordPress you own your own site. As a business owner you would want to have full access to your website, all the site files and the servers where those files are stored (that is, where they are hosted). You would want to own the site, the files and have the freedom to change them. You would want to implement a fully customized design—where you get to decide all the fonts, colors, page templates, headers, footers, column widths, stylesheets, etc.  You would like the ability to add tools to improve or extend your site’s functionality.   

With Squarespace, Wix and Weebly, you’re renting it and you have to follow their rules and regulations concerning their platform.  You have very little control over what happens to your site in the long term, or how the site works, or what happens to it in the future. The functionality you get is limited, and the rules of that functionality can change at any moment.

As a developer with over 20 years of programming experience on various system platforms, I’m a proponent of being able to manage your own site and change your system files and platform when you want to.

With sites such as Wix, Weebly or SquareSpace, you will eventually outgrow them, or need some functionality that their platform doesn’t offer. If you’re serious about growing your business and leveraging your website to drive and automate your online marketing efforts and sales process, then I highly recommend you create a self-hosted WordPress site.

Remember these sites are based on themes, if you decide you want to move to another platform, all you are moving is CONTENT, not your theme, not your colors, not your layout.  The theme belongs to the developing company.

I’m not saying that these platforms do not produce some nice designs.  What I am saying is when you’re building your website you want to be certain that you’ve chosen the right platform. The last thing you want to do is be surprised that the platform you chose won’t do what you need it to do. You have enough to worry about than to waste time, money, and effort in rebuilding your site because you chose the wrong platform.

WordPress is highly customizable, very powerful and flexible platform because you can modify the codes to do almost anything you want it to.

You can most definitely find a lot of good help articles and tutorials about WordPress.  WordPress will allow you to build some amazing websites with the right resources.

The bottom line, it’s really a matter of personal choice.

Which do you prefer… Rent or Own?

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