Building brand awareness is a key pillar of a successful business. If you don’t have an ecommerce store or use a third-party vendor, you are behind in building your digital presence. One of the biggest ways you can fall behind is through SEO. Every element of your website has the opportunity to increase the searchability of your company. If you’re using a vendor like Shopify, the elements available to enhance the SEO of your website are limited.
If someone is looking for businesses who offer the product you are marketing, who are they more likely to find? Your limited-SEO Shopify website, or a competitor’s optimized website?