Building brand awareness is a key pillar of a successful business. If you don’t have an ecommerce store or use a third-party vendor, you are behind in building your digital presence. One of the biggest ways you can fall behind is through SEO. Every element of your website has the opportunity to increase the searchability of your company. If you’re using a vendor like Shopify, the elements available to enhance the SEO of your website are limited.
If someone is looking for businesses who offer the product you are marketing, who are they more likely to find? Your limited-SEO Shopify website, or a competitor’s optimized website?
Helena Richardson is the CEO of HRichNetworks, LLC. and a native of New Orleans. Helena has over 20 year’s expertise in the technology industry, with experience in a variety of areas including operations, finance, and project management. Helena received a Bachelor of Science degree from the Loyola University New Orleans in Computer Information Systems.
Helena worked for several companies during her years in corporate america ranging from government, hospitals, banks, insurance companies and other small businesses. As a Senior Level Application Developer Helena worked at NASA’s, Stennis Space Center in Mississippi, the nation’s largest test site for rocket engines.