In the age of digital advertising, a small business’s website is the core engine to your online marketing strategies.
It’s all about creating an online experience that transforms users into followers and customers into ambassadors.
Your website is your digital storefront it is important to make sure your representation is accurate and it displays what our company has to offer.
Here are 4 tips to make sure your representation is accurate:
- Remember it’s about the experience and making sure that the navigation is simple and information is easy to find.
- Every page should be relevant to your message and clearly labeled to keep your website from becoming a maze.
- Aim for one navigation bar with drop-down menus if necessary
- And most importantly you want a visitor to easily navigate back to your home/landing page