What is organic search?
The unpaid entries in a search engine results page that were derived based on their contents’ relevance to the keyword query versus all the other indexed content on the web.
Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization.
SEO is a crucial aspect of marketing a website online. It involves research analysis and advanced knowledge of the ever-changing algorithms.
As marketers, we know staying on top of Google algorithm updates and SEO best practices is key to positioning our digital content and increasing organic search results. Still, they tend to change without warning, and there is no finish line.
Organic SEO (search engine optimization) is the art and science of improving the search engine ranking using “organic” or unpaid search results. It is different from driving traffic to your site using pay-per-click advertising (PPC). It takes both time and dedication to create the best results.
According to BrightEdge, organic search drives 53.3% of all website traffic, so big or small, search engine optimization is something your business can’t afford to turn a blind eye to if you want to get in front of new audiences.
Understanding the search intent of your prospective customers will transform your marketing in several ways.
Builds brand awareness
Traffic can be driven to your website from social media sites, referrals (through hyperlinks), and other reputable websites can boost your ranking. Building your brand through social media outlets will help you directly connect with your target audience. You can interact with your audience, get feedback in real-time, and better your customer experience.
Good brands help companies more than many people realize when ranking in search results. It gives them a competitive edge and offers consumers the peace of mind to try your products. Your organic search results are likely to be higher than others with well-known brands, and remember, YouTube has SEO strategies that help your target audience find your content on the platform.
Social media is ALL about consistency. Every social media user desires to achieve accountability of a good list of followers. Posting regularly on your social media can help you develop an excellent social media marketing strategy.
Facebook, Instagram, LinkedIn, and YouTube – all of these channels look for and favor consistency. Consumers prefer accounts that post regularly. When you post regularly, especially if you post about the same topics on certain days of the week, your audience will expect and look forward to your content.
Social Media takes time; because you are present doesn’t mean you’ll be seen. Remember to pay it forward by liking, sharing, and commenting on others’ page posts.
Social Media Share Button
Placing social media share buttons on your website is important for your marketing strategy. Social sharing buttons can help create a presence on social media platforms and provide other benefits for your brand. Remember always to include a share button via your email marketing campaigns.
Here are four reasons you should include social media share buttons on your website.
Improve Customer Experience
Part of having an effective website is providing a good experience for your visitors. This includes actions that you may not typically participate in, such as sharing content on social media. If your readers want to share your pages or blog posts, making it quick and easy for them to share on multiple platforms will increase the likelihood that they will do so.
Increase Brand Exposure
When your website visitor shares your content with their social network, the likelihood that each of that visitor’s followers has visited your website before is very slim, so that content is getting introduced to an entirely new group of people. While not every one of those followers may be interested in the content that the user shared, they may use this opportunity to explore your website and find something that appeals to them. Adding share buttons to your website will typically result in new visitors and, hopefully, new customer prospects for your business.
Improve Reach To Your Target Market
You’ve worked hard to get informative and interesting content on your website or blog for your visitors to explore, but that’s only half the battle. Getting this content in front of the right audience is different. Utilizing your customers to target and reach new prospective customers is quick and cost-effective. When customers stumble upon something interesting but feel irrelevant to share on their social network, they might send it directly to a family member, co-worker, or a few friends. Research shows that direct messaging is the only thing people do online more than social networking, so providing sharing buttons creates a great opportunity to gain new customers.
Source: Social Networking
Influence SEO Benefits
Search Engine Optimization (SEO) is one of the most crucial elements of your website when it comes to organic (non-paid) traffic. Adding share buttons to your page can increase organic traffic. Google determines search results listings by using many ranking signals. Among them are the number of times that content is shared, tweeted, liked, or posted to social media. While Google has long admitted to correlation but not necessarily causation, there is anecdotal evidence that social shares are helpful.
Frustrated with your digital marketing efforts?
Let us help you,
At HRichnetworks, we help businesses drive more traffic to their website through SEO techniques. Our development process addresses the problems that might prevent search engines from fully “crawling” your website.
In closing, Arthur Ashe’s quote – “Success is a journey, not a destination. The doing is often more important than the outcome.” Do something amazing today to motivate and inspire you to do better and become more successful.
And as always, remember you are amazing, you are awesome, and I appreciate you.!!!